After a report final week about how lengthy Apple customers are protecting their iPhones, CIRP is out at present with one other research. Digging into what number of new iPhone patrons within the US are coming from Google’s platform, the brand new survey exhibits Apple is attracting probably the most switchers from Android it’s seen within the final 5 years.
CIRP’s knowledge has proven some optimistic momentum for iPhone this spring just like the smartphone reaching a brand new document common promoting value simply shy of $1,000.
The brand new report at present protecting what proportion of latest iPhone clients switched from Android within the US is one other bullish sign for Apple.
Customers on Android switching to iPhone hit 5-year excessive
Proven within the chart beneath, 15% of latest iPhone house owners report having an Android system as their final smartphone. That’s a 4% improve from what CIRP noticed final yr, and 5% larger than the info seen in 2020 and 2021.
Two p.c of latest iPhone patrons stated they got here from a fundamental cellphone, “different,” or had been first-time iPhone house owners. And 83% stated they beforehand had an iPhone.
The final time new Android switchers made up 15% of latest iPhone patrons – in line with CIRP – was again in 2018. The very best fee of switchers within the final 9 years was 21% again in 2016.
Apple CFO Luca Maestri additionally shared in the course of the firm’s Q2 earnings name that “any locations the place our market share is low, we have a tendency so as to add a variety of switchers.” Which means many markets outdoors the US are seeing better than 15% of latest iPhone patrons coming from Android.
CIRP closes the report by saying it’s attention-grabbing to think about what goes right into a purchaser’s resolution to change platforms and plans to dig into that in a future report.
Have you ever made the soar from Android to iPhone? Or know somebody who has? What was the tipping level for you (or them) to do it? Share your expertise within the feedback!
Prime picture through 9to5Google
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