Apple TV+ is increasing its social media presence by launching a brand new @AppleFilms account devoted to selling its upcoming films from the Apple Authentic Movies division. The launch is well-timed provided that its highly-anticipated function ‘Killers of the Flower Moon,’ starring Leonardo DiCaprio and directed by Martin Scorsese, is making its premiere on the Cannes Competition.

Apple TV+ has given its social media presence a little bit of a shake-up in latest weeks, and the launch of the film-focused account is the newest change in that course of. Initially, Apple had each @AppleTV and @AppleTVPlus accounts on Twitter and Instagram, reflecting the break up between the Apple TV app and Apple’s unique content material efforts.

However a few month in the past, it retired the respective Apple TV Plus accounts and consolidated on simply @AppleTV. The Apple TV Plus account on Twitter has now been renamed and rebranded to @AppleFilms.

The primary official tweet from the brand new account references the Cannes movie pageant, at which ‘Killers of the Flower Moon’ will make its worldwide premiere this Saturday.

The renewed promotional efforts tie into the truth that Apple is planning full theatrical runs for a lot of of its upcoming films. For example, the aforementioned ‘Killers of the Flower Moon’ shall be proven in 1000’s of cinemas worldwide beginning October 20, adopted by Ridley Scott’s ‘Napoleon’ in November. The titles will then stream completely on the Apple TV+ streaming service after their unique theatrical home windows.

Different upcoming films on the Apple Authentic Movies slate embody the spy thriller ‘Argylle’ and the struggle drama ‘Blitz,’ though neither has an official launch date but. Apple reportedly has a $1 billion annual funds for brand spanking new blockbuster unique films.

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