It’s as clear as you need your knowledge to be – that is the time to have a 360-view of your buyer. You wish to enhance their journey and expertise and shield their privateness. So the place can we go from right here?
When figuring out an answer, entrepreneurs should first establish their ache factors, develop a cohesive knowledge technique after which resolve on the correct know-how.
To find out how a number of the most profitable entrepreneurs vetted and invested in the correct know-how, register and attend “Knowledge Down the Drain? CDPs Carry Worth to an Underutilized Asset,” introduced by BlueConic.
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Concerning the writer
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.