At first, Adidas and Nationwide Geographic would possibly look like an unlikely partnership. However the collaboration between the 2, one a juggernaut of the style business and one other an ages-old publication that has at all times honored the pure world, has resulted in a ravishing assortment of high-performance outside put on that encourages folks to get out on this planet and see all that it has to supply.
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“Nature is particular past phrases. It permits us to turn out to be extra impressed, extra current, extra aware, extra human,” stated Nadia Svensson, Adidas Senior Product Director. “This collaboration celebrates nature by way of lovely images — summary colourful ecosystems informed from above — revealing unimaginable tales concerning the Earth. It’s born from, and constructed for, exploration of the pure world round us.”
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Exploration and images have at all times gone hand-in-hand, as evidenced by Nationwide Geographic’s longevity. Designers for Adidas seemed by way of the Nationwide Geographic images archives for inspiration and built-in what they discovered into this new assortment. All of the items on this assortment have the long-lasting icon related to NatGeo. Search for that pop of yellow, and you’re purchasing for the correct garments. Totally different pure websites have been used to encourage items, together with locales from Utah to Norway.
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There are 16 items within the assortment in all, together with objects designed for male, feminine, kids and gender-neutral wearers. All items are made for multi-terrain environments and for that particular Adidas look. These garments are made for all seasons, all climate, all places. Wherever you need to go to discover nature, the objects from this assortment are able to take you there.
Sturdy, trendy and able to carry out in all situations, these garments and the marketing campaign round them encourage folks to get outdoor, to go discover and uncover pure wonders. People have spent too many a long time drifting away from nature, ignoring the important connection between humankind and the pure world. It’s time to be reminded once more.
+ Adidas TERREX x Nationwide Geographic Assortment
Photographs through Adidas