What do craft beer, meals supply and B2B consumers have in widespread? A name for extra personalization due to youthful, extra digitally native consumers. These themes are explored in episode one in every of The MarTech Podcast: Knowledge Makes the Distinction collection.
Kim Davis, editorial director at MarTech and Chris Garza, regional vp, discipline and inside gross sales at Dun & Bradstreet, talk about how the customer’s journey has reworked considerably in recent times, forcing entrepreneurs/sellers to achieve prospects in new methods.
Knowledge would be the key to reaching success on this new actuality.
Tune into the podcast and study:
- The place gross sales and advertising groups are discovering success on this evolving panorama
- The position information performs in pivoting methods to achieve prospects
- The place the customer’s journey is headed and the way that can influence you
Visitor
Chris Garza
Chris Garza is an skilled gross sales chief with over 12 years of efficiently main B2B-focused gross sales groups by transformation and progress. His expertise main inside, mid-market, and enterprise gross sales groups provides him a broad perspective of what it takes to achieve an inside gross sales atmosphere whereas additionally understanding how you can construct pipeline and relationships with the most important, most strategic prospects.
Garza has spent the final 15 years at Dun & Bradstreet, the place he has held varied completely different senior gross sales management roles. He at present leads the brand new enterprise gross sales group at Dun & Bradstreet, targeted on promoting throughout D&B’s Area and Inside Gross sales channels.
Moderator
Kim Davis
Kim Davis is the Editorial Director of MarTech. Born in London however a New Yorker for over 20 years, Davis began protecting enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and purposes of SaaS, digital expertise, and information within the advertising house.
Previous to working in tech journalism, Davis was Affiliate Editor at a New York Instances hyper-local information web site, The Native: East Village, and has beforehand labored as an editor of an educational publication and as a music journalist.
Sponsor
Dun & Bradstreet, a number one world supplier of enterprise decisioning information and analytics, permits corporations all over the world to enhance their enterprise efficiency. Dun & Bradstreet’s Knowledge Cloud fuels options and delivers insights that empower prospects to speed up income, decrease price, mitigate threat, and remodel their companies. Since 1841, corporations of each dimension have relied on Dun & Bradstreet to assist them handle threat and reveal alternative. For extra data on Dun & Bradstreet, please go to www.dnb.com.